Clear and verifiable identity
Your business name, domain, address, contact details and customer information must be genuine, consistent and easy to verify.
New Google Merchant Center setup
Get the store ready first. Build Merchant Center second.
PulseRig checks whether your Shopify store is safe, trustworthy and suitable for Google before any new Merchant Center account is created.
We only set up stores that are ready for Google.
A new Merchant Center should be built on a professional, trustworthy and fully working ecommerce store. PulseRig checks the foundations first instead of connecting an unsuitable website and risking an avoidable policy review.
Complete policies and checkout
Shipping, returns, refunds, privacy, payment terms and checkout must be complete, accurate and suitable for the countries you sell to.
Safe, accurate product information
Products, prices, availability, images and claims must be truthful and eligible for Google Shopping. The website and planned feed must describe the same offer.
When PulseRig will decline a store.
We will not take the £50 setup payment simply to open an account. If the website creates a serious risk to customers or clearly conflicts with Google’s rules, the setup does not proceed.
Serious compliance gaps
We may decline unfinished stores, broken checkout journeys, missing or copied policies, false business details, misleading claims, fake reviews, placeholder content or stores with major trust problems.
Dangerous or policy-restricted activity
We will decline malicious, deceptive or illegal activity and products that are prohibited, dangerous or unsuitable for Google Shopping. Restricted categories must have the correct legal and platform evidence before they can be considered.
A poor customer experience
Sites that are insecure, hacked, difficult to navigate, full of broken links, copied supplier content or unable to complete a real purchase must be repaired before Merchant Center setup.
Your route from audit to the £50 setup.
You receive a clear decision and action plan before paying for Merchant Center setup.
Request the free eligibility check
Send the store URL and basic business details using the form below. We first screen the public website and confirm whether a deeper review is appropriate.
Grant safe Collaborator access
If the store is potentially suitable, PulseRig requests limited Shopify Collaborator access or an appropriate staff invitation. We never ask for your Shopify password, and you can revoke access at any time.
Receive the audit and action plan
We check business identity, policies, products, checkout, navigation, domain signals and relevant technical settings. You receive a practical list of anything that must be corrected.
Complete the required fixes
Make the changes in the action plan and return for confirmation. If substantial repair work is needed, you can complete it yourself or request a separate PulseRig quote.
Pay £50 and we set up GMC
Only after the store passes eligibility do you purchase the £50 service. PulseRig then creates and configures the agreed new Merchant Center setup using accurate, matching business and store information.
What the GMC setup includes
The £50 covers the agreed new Merchant Center configuration, accurate business information, website verification or claiming where access permits, shipping and returns settings, and connection of the agreed product-feed route. Website repairs, paid feed apps, advertising campaigns and ongoing management are separate unless specifically agreed.
Read Google’s rules before applying.
These are Google’s own Merchant Center requirements. PulseRig uses them as part of the eligibility decision.
Shopping ads policies
Review prohibited content, restricted content, prohibited practices and website requirements in Google’s Shopping ads policies.
Misrepresentation policy
Google expects truthful business, product and offer information. Read the official Misrepresentation policy.
Website quality requirements
Review Google’s editorial and professional requirements and website quality guidance.
Do you need my Shopify password?
No. PulseRig uses restricted Shopify Collaborator access or an appropriate staff invitation. Never send your password by email, message or form.
What happens if the store fails the audit?
You receive the priority action plan and do not pay the £50 GMC setup fee. Complete the required work, then return for a recheck. Serious or unsafe business models may be declined completely.
Why is the £50 paid after the audit?
The audit prevents you from paying for an account setup before the website is ready. The £50 is for the Merchant Center setup stage; it is not a fee for repairing a heavily non-compliant website.
Start the free eligibility check.
Share the store URL and what you plan to sell. We review the public website first and explain the secure Collaborator-access step if the store is suitable for a deeper audit.